NCAC, NITDA in Synergy to Bridge Nigeria’s Cultural and Creative Industries
By Ewache Ajefu
The National Council for Arts and Culture (NCAC) and the National Information Technology Development Agency (NITDA) have announced a groundbreaking partnership aimed at integrating Nigeria’s cultural and creative industries (CCI) with the country’s burgeoning digital and innovation ecosystems.
The Director-General of NCAC, Mr. Obi Asika, and his team met with the Director-General of NITDA, Kashifu Inuwa, CCIE, alongside his senior leadership team, at NITDA headquarters in Abuja to establish a collaborative framework.
In a statement signed by the Media Heads of both agencies Dr Dennis Olofu and Mrs Hadiza Umar, and made available to Business Africa Digest in Abuja, the
strategic alliance seeks to harness the strengths of both agencies to drive growth, innovation, and digital transformation across Nigeria’s creative and cultural sectors.
Key Focus Areas of the Partnership:
ICE Capacity-Building Program:
NCAC’s flagship programme, ICE (Innovate, Create, Empower), is designed to upskill participants in the cultural and creative industries. With NITDA’s support, ICE will expand to 1,000 locations nationwide, targeting the training of 2 million Nigerians by 2027. NITDA will provide training facilities and digital labs to enhance the programme’s impact.
Digital Platforms:
NCAC, in collaboration with private sector partners, is developing digital platforms for cultural inventory, fan engagement, influencer marketing, subscription video-on-demand (SVOD), e-commerce, and capacity building. NITDA will provide support through local distribution networks and cloud services to strengthen these platforms.
Infrastructure Development:
NCAC formally requested NITDA’s assistance in equipping its headquarters and zonal offices with computers, tablets, consumables, digital labs, and podcast studios to achieve full digital transformation.
Collaboration on Major Events:
NCAC will mobilise its creative and cultural communities to participate in NITDA’s initiatives, including the highly anticipated GITEX Nigeria 2025.
BuyNigeria.ng Project:
Both agencies have agreed to pilot BuyNigeria.ng, an e-commerce platform designed to bring Nigerian markets online. The initial phase will focus on markets in Kano, Lagos, Aba, and Abuja, fostering greater visibility and accessibility for traders and artisans while aligning with NCAC’s vision of enhancing productivity in the cultural and creative sectors.
Joint Committee:
A joint committee comprising directors from both NCAC and NITDA has been established to drive the partnership forward and ensure seamless implementation of shared initiatives.
Nigeria’s Got Talent:
NCAC’s Nigeria’s Got Talent platform will integrate NITDA’s digital literacy programs and gamified learning systems, creating opportunities for creatives to thrive in a digitally empowered environment.
The statement further said the partnership marks a significant step toward integrating Nigeria’s cultural heritage with cutting-edge digital innovation, unlocking limitless potential for the nation’s creative and digital economies.
